José Bort Gutiérrez Midcentury Record Covers

José Bort Gutiérrez, was born in Jerez de la Frontera, Spain in 1912.

Poster designer, book illustrator, record cover designer, etc. He completed his first studies at the School of Applied Arts and Artistic Crafts in his hometown, moving to Madrid at a very young age.

He worked for the Azor and Stentor agencies in Madrid, and Publía, in Barcelona. He held the position of Head of Studio at the San Sebastian company, Industria Gráfica Valverde.

He was the creator, together with his daughter, Ana Bort Rueda, of the television characters Los Lunnis.

He won several prizes as a poster designer and from his hand La Familia Telerín (1964) was born, as a result of a contest organized by TVE, for which the brothers Santiago and José Luis Moro created the well-known short film “Vamos a la cama”, a song with the that all the children went to sleep.

His activity as a designer of covers takes place between 1960 and 1964, the golden age of Spanish graphic design applied to the microgroove record, which was born in 1954 and disappeared in 1968.

He worked for the companies Mercury, Philips and, above all, Fontana. He is one of the few illustrators, along with Cañizares (Fontana), Sagalés and Val (Belter), Manzano (Zafiro), Ponce de León (RCA), León (Hispavox)… who accredit his work.

What a wonderful style in his work. Thanks to two sites for making this post possible. Images used mostly from here and translated text from here.