Olle Eksell , Swedish Graphic Designer and Illustrator.

Olle Eksell made his name through his involvement in the re-shaping of Swedish graphic design

during the 1950’s. Inspired by the American lifestyle and a period at Art School in Los Angeles,

he returned to Sweden to work as an illustrator. He was the first to work with corporate identity,

company logos and graphic profiles. Though he is most known for“Mazettis Cacao Eye” ,

he also wrote many articles and books on the relationship between corporate economics and design.

His sketchy illustrations and book covers are also beautifully captivating.

More illustrations from his book appear here.