Hervé Morvan, Poster Artist from the 1950’s.

Hervé Morvan (1917–1980) is a great French poster artist and designer who became well-known

for his advertising poster for Perrier in 1950.

He drew increasing attention from his following works for Vittel, Evian, Danone, and Esso.

Along with Raymond Savignac, who was his good friend as well as his competitor,

Hervé Morvan is still quite popular. Morvan’s works are relatively soft in touch compared

with Savignac’s, and lovely characters often appear in his pieces.

He created ranges for advertising posters for kids, food/drink, household, fashion, travel,

campaigns, alcohol, cigarette, film and music, and greeting cards.

There is a lushly illustrated book featuring his work here It is like a step back in time

right into a quaint advertising era. I also like the way illustrator Red Coulter has used Herves’ idea

to create a new piece for the ‘Where The Wild Things Are’ inspired Terrible Yellow Eyes site.