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Olivetti Posters

December 21, 2010

I remember the name of Olivetti and connect it with Typewriters in my mind, I’m guessing that there

used to be one in my home when I grew up, but the memory is a vague one.

The wealth of posters that were designed for the company is amazing. I didn’t see these first time round

(back in the fifites) so it’s great to find them now. Thanks to Ninonbooks’ Photostream Flickr entry.

4 Comments leave one →
  1. ssarahlou permalink
    December 21, 2010 7:51 am

    I particularly like the simplicity of the Z A poster..and how effective !!

    • December 21, 2010 11:58 am

      Yes they do have a lovely simplicity about them. I wonder did people have more simplistic lives in the fifties ? lol

  2. December 21, 2010 5:45 pm

    I am a big fan of the Olivetti posters. When I was in school I did an in depth report on Olivetti, which I didn’t know anything about beforehand. I was a little OCD about collecting images, but the posters were all so good, it was hard to just pick a few. An interesting thing to google – In 1955, Olivetti mounted one of their typewriters on a stand outside their New York Showroom on 5th Avenue and people lined up to try it out. A hidden camera was set up by Life photographer Michael Rougier and he took pictures of people typing short messages.

    In looking at the power point I did for school I would like to share the last paragraph of it, and also encourage those who are not familiar with Olivetti to check it out.

    “A typewriter company looked at their product and saw beauty in something that was well designed. They carried it through in everything they did. They hired Bauhaus Designers, Architects and Painters to define Olivetti’s Image with it’s logo, posters, interiors, office furniture, architecture and more. In 1952 the Museum of Modern Art in New York acknowledged Olivetti’s achievement in bringing beauty to the workplace by giving the Italian Company the sort of one man show that is usually the privilege of painters.”

    • December 22, 2010 6:48 am

      Hey Jill

      You must have been pretty cool to be doing powerpoint demos about Olivetti whilst at school ! I am impressed lol Thanks so much for sharing your thoughts and observations. Fascinating to hear about the Michael Rougier part, I didn’t know that. Cheers

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